Business Growth Café

Improve the effectiveness of your LinkedIn profile.

If you’re in business, you most likely have a LinkedIn profile. However, most people don’t have an effective profile.  Why, because we’re not LinkedIn experts!  Today at the Business Growth Café I have Rhonda Sher, a LinkedIn expert to discuss the ins and outs of optimizing your LinkedIn profile to help be discoverable when someone is searching for a service or person like you.

This is a master class in LinkedIn, so grab a notebook while you listen.

As a special offer, Rhonda is offering to audit your LinkedIn profile in 30 minutes on Zoom Review for $97, $100 off the normal price.

To take advantage of this offer, send an email to LinkedIndiva@gmail.com  and the Business Growth Café Offer in the subject line. Rhonda will respond with the details.

To connect with Rhonda on LinkedIn, go to LinkedIn.com/in/RhondaLSher

Building Hint Water, one sip at a time with Founder & CEO, Kara Goldin

Today’s special guest is Kara Goldin, Founder, and CEO of Hint Water.

Kara joins me at the Business Growth Café to discuss her journey from the media and tech world to growing the #1 Unsweetened Water on the market. In her new book, Undaunted, Overcoming Doubts and Doubters, you’ll get to experience all of her ups and downs in her pursuit of growing Hint.

Listen in to this extended Business Growth Café episode as Kara offers up many life and business lessons you won’t want to miss.

I also highly recommend you pick up a copy of the book, a handbook really on entrepreneurship.

Click here to access Amazon Books.

Click here to buy Hint online or to find a store near you.

 

 

Have you ever considered franchising as a way to start a business?

Frank Caperino, known as Franchise Frank, joins me at the Business Growth Cafe for a master class on buying a franchise. If you ever thought about buying a franchise, this is the show for you.  With over 20 years of franchise experience, Frank gets into all of the important things you need to know as you navigate this process to help you make the right and intelligent choice. This experience comes from not only helping people buy franchises but from being an operator himself.

To learn more, visit: www.franchisefrank.com

Sales strategies and tactics

Original airing: September 2, 2020

At the Café, I’ve invited Rich Cocuzzo, the founder and president of Sales Velocity Advisors, to talk war stories, the good, the bad, and the ugly of today’s business environment and to provide some insights on what to do and not to do when it comes to planning your sales strategies and tactics.

Traveling the country, remotely growing her business and conquering one mountain at a time!

Leilani Quiray, CEO and Founder of BeTheChangeHR took a different route in 2020 during the pandemic.  She packed up her car and began traveling the country.  But being remote didn't slow her down.  She grew her business, added employees, and managed to have adventure after adventure hiking mountains and scaling rock faces along the way.

Join us at the Business Growth Cafe this week for a special and insightful show with a very special woman.

 

Growing a new spirits brand one sip at a time

IZO Spirits CEO Gaston Martinez joins me at the Business Growth Cafe to discuss growing the IZO brand during the challenges of 2021. What do you do when one of your primary channels of distribution, restaurants, is not available? How do you grow from one product to eight and maintain the highest level of quality?  And, what is the impact on your brand when you're winning awards competition after competition?

Grab a glass, sit back and let's sip some Mezcal!

www.izospirits.com

Lessons My Father Taught Me That I Never Listened To

Originally posted August 6, 2019

Have you ever thought and wondered how you became an entrepreneur? What drove you to start your first business? It's an interesting question. Today at the Cafe, I'm going to talk about where I believe I got my start, motivation. I'm calling this show, life lessons from the #1 plumber, in the #2 business, lessons my father taught me that I never listened to, but found valuable later on in life.

 

Life Lessons and Unintended Business Advice From the #1 Plumber in the #2 Industry

Listening to your customers, competition and the market is essential for business growth

Join me and my guest, Michael Haynes, B2B Customer Strategy Specialist and author of the book, Listen Innovate and Grow.

We explore the importance of listening to the market to generate innovative thinking to drive revenue and company growth. This is a fun, insightful, and educational show and one I'm sure you'll benefit from listening to.  

It's a workshop in 60 minutes!

Click here to learn more about Michael's book.

Do you have a career plan and the soft skills to be successful?

When you graduated with your degree and entered the workforce armed with all of the freshly minted knowledge, you were ready to conquer the business world.  What you and frankly most of us found out is that we were missing the soft skills necessary to be successful.  Most of them, we picked up along the way.  How to work effectively, interview, be a leader, network, or even negotiate, are the essential skills to be successful.

Mark Herschberg, author of The Career Toolkit and I discuss the essential skills for success that no one ever taught you.

Use code BGC20 for the next 60 days to receive a discount on book purchases. Click Pathway to access.

 

Using influencer marketing to drive business growth

When you think about influencer marketing do the big names pop into your mind?  And, of course, so do the big budgets to get on their radar. But, maybe there is an opportunity for small businesses to get on the influencer marketing bandwagon.  Consider Micro-Influencers.

My guest today, Aaron Kozinets, CEO of Influence Hunter, and I explore the world of how businesses can strategically use influencers to help build their business.