Business Growth Café
Sales strategies and tactics

Sales strategies and tactics

June 17, 2021

Original airing: September 2, 2020

At the Café, I’ve invited Rich Cocuzzo, the founder and president of Sales Velocity Advisors, to talk war stories, the good, the bad, and the ugly of today’s business environment and to provide some insights on what to do and not to do when it comes to planning your sales strategies and tactics.

Traveling the country, remotely growing her business and conquering one mountain at a time!

Traveling the country, remotely growing her business and conquering one mountain at a time!

June 10, 2021

Leilani Quiray, CEO and Founder of BeTheChangeHR took a different route in 2020 during the pandemic.  She packed up her car and began traveling the country.  But being remote didn't slow her down.  She grew her business, added employees, and managed to have adventure after adventure hiking mountains and scaling rock faces along the way.

Join us at the Business Growth Cafe this week for a special and insightful show with a very special woman.

 

Growing a new spirits brand one sip at a time

Growing a new spirits brand one sip at a time

June 2, 2021

IZO Spirits CEO Gaston Martinez joins me at the Business Growth Cafe to discuss growing the IZO brand during the challenges of 2021. What do you do when one of your primary channels of distribution, restaurants, is not available? How do you grow from one product to eight and maintain the highest level of quality?  And, what is the impact on your brand when you're winning awards competition after competition?

Grab a glass, sit back and let's sip some Mezcal!

www.izospirits.com

Lessons My Father Taught Me That I Never Listened To

Lessons My Father Taught Me That I Never Listened To

May 28, 2021

Originally posted August 6, 2019

Have you ever thought and wondered how you became an entrepreneur? What drove you to start your first business? It's an interesting question. Today at the Cafe, I'm going to talk about where I believe I got my start, motivation. I'm calling this show, life lessons from the #1 plumber, in the #2 business, lessons my father taught me that I never listened to, but found valuable later on in life.

 

Life Lessons and Unintended Business Advice From the #1 Plumber in the #2 Industry

Listening to your customers, competition and the market is essential for business growth

Listening to your customers, competition and the market is essential for business growth

May 19, 2021

Join me and my guest, Michael Haynes, B2B Customer Strategy Specialist and author of the book, Listen Innovate and Grow.

We explore the importance of listening to the market to generate innovative thinking to drive revenue and company growth. This is a fun, insightful, and educational show and one I'm sure you'll benefit from listening to.  

It's a workshop in 60 minutes!

Click here to learn more about Michael's book.

Do you have a career plan and the soft skills to be successful?

Do you have a career plan and the soft skills to be successful?

May 13, 2021

When you graduated with your degree and entered the workforce armed with all of the freshly minted knowledge, you were ready to conquer the business world.  What you and frankly most of us found out is that we were missing the soft skills necessary to be successful.  Most of them, we picked up along the way.  How to work effectively, interview, be a leader, network, or even negotiate, are the essential skills to be successful.

Mark Herschberg, author of The Career Toolkit and I discuss the essential skills for success that no one ever taught you.

Use code BGC20 for the next 60 days to receive a discount on book purchases. Click Pathway to access.

 

Using influencer marketing to drive business growth

Using influencer marketing to drive business growth

May 5, 2021

When you think about influencer marketing do the big names pop into your mind?  And, of course, so do the big budgets to get on their radar. But, maybe there is an opportunity for small businesses to get on the influencer marketing bandwagon.  Consider Micro-Influencers.

My guest today, Aaron Kozinets, CEO of Influence Hunter, and I explore the world of how businesses can strategically use influencers to help build their business.

Managing Payroll, what a pain in the (Fill in the blank)!

Managing Payroll, what a pain in the (Fill in the blank)!

April 30, 2021

If you own or manage a business and have employees, you know what a pain in the "ass" payroll can be.  It's not just about cutting the paychecks, it's about making sure you're dealing with the taxes, timekeeping, making sure breaks are being taken and everything is being documented.

Today, I have Debbie Biscotti, Senior Product Advisor of Heartland to talk payroll, time tracking, onboarding, Work Opportunity Tax Credits, and much much more.

The 4 P’s of the Marketing Mix, or is it 6? Or, 7? Or, 8?

The 4 P’s of the Marketing Mix, or is it 6? Or, 7? Or, 8?

April 22, 2021

When we think about marketing, the 4P's come to mind.  Product /Service, Place, Price, and Promotion.  But today, there are many more P's, or possibly even C's, depending on your thinking.  Join me at the Business Growth Cafe to explore, and count the number of P's you might have in your business and how they can impact the growth of your business.

Climate change, renewable energy, sustainable energy, and greenhouse gases…oh my!

Climate change, renewable energy, sustainable energy, and greenhouse gases…oh my!

April 14, 2021

Unless you've been hiding under a rock, the conversation on energy conservation and climate change is not new but certainly one you need to participate in. 

My guest and expert on the subject, Marc Brener, Director of Renewable & Energy Efficiency Services of Energy Experts International, Inc., is here with me today to help explore ideas and the facts you need to be thinking about.  This is an important, educational and stimulating conversation. 

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