Business Growth Café
Defining the role of strategy in your digital campaign.

Defining the role of strategy in your digital campaign.

August 4, 2020

Katie Wagner founder, CEO of KWSM, A Digital Marketing Agency joins me at the Café to answer your questions and to offer up some great advice on the importance of implementing an effective digital strategy and campaign for your business.

Don’t let your dream of starting a business come to an end because of a bad pitch (deck)!

Don’t let your dream of starting a business come to an end because of a bad pitch (deck)!

July 28, 2020

In the world of startups getting a business off the ground is not easy.  There is so much work that goes into developing the plans, product, testing, etc. etc., yet in 60 seconds or less, that dream can come to an end.

 

Why, because their investor pitch didn’t go so well.  This may have been the result of the entrepreneur themselves…or in many cases, their pitch deck didn’t communicate and the brilliance of their idea got lost in the sea of pages, numbers, and rambling that caused the potential investor to say to themselves, next!

 

At the Café, Jasmine Foroutan, CEO of Pitch Genius joins me to offer up some advice on what a great and effective pitch deck should include.

The Ultimate Gift

The Ultimate Gift

July 25, 2020

I was inspired by a movie I recently watched called The Ultimate Gift. It's based on a book written by Jim Stovall.  Without giving the premise away, there are 12 gifts discussed in the movie that I believe are gifts we have all given, received, or wish we had.  Please listen in as I believe you will find this conversation relevant given the times we are living in.  Hopefully, in the end, you will find this is my gift to you!

Thinking about your exit strategy?  What about an ESOP?

Thinking about your exit strategy? What about an ESOP?

July 23, 2020

As a business owner, you dream of cashing out one day.  The big score! But what is your company really worth?  Maybe not as much you believe it is?  What is the right exit strategy for you?  Sell the company?  Be acquired?  Merge?  Or, as another thought, sell it to the people that helped grow your business.

 

At the Café, I have Chris Kramer, Managing Director of Strategic Equity Group to discuss ESOP’s (Employee Stock Ownership Plan) as an exit strategy.

 

 

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Guidance for high potential early-stage companies to get on the right path, identify the right model and the right way of thinking about business growth

Guidance for high potential early-stage companies to get on the right path, identify the right model and the right way of thinking about business growth

July 15, 2020

At the Business Growth Café I’m excited to have Eli Eisenberg, Founder & President of Straight Line Management, which focuses on providing CFO services and financial expertise to help growing companies identify and exploit key opportunities, to discuss the importance of understanding and using your financials strategically in growing your business.

Eli has grown his business over the past 29 years and shares his experiences and guidance for high potential early-stage companies to get on the right path, the right model and the right way of thinking about your business.

100th Show: Join former CMO for Ritz-Carlton and Loews Hotels and Founder of BJH Consulting, Bruce Himelstein,at the Cafe to discuss the current state of the hospitality Industry

100th Show: Join former CMO for Ritz-Carlton and Loews Hotels and Founder of BJH Consulting, Bruce Himelstein,at the Cafe to discuss the current state of the hospitality Industry

July 9, 2020

It's my 100th show.  I want to thank my subscribers, listeners and guests I am pleased and honored to welcome to the show Bruce Himelstein, Founder of The BJH Group.  Bruce is a Sales & Marketing Expert, Speaker, Facilitator, and Consultant. His career includes…Chief Sales & Marketing Office for Ritz-Carlton Hotels, President Oceania Cruises, and Chief Marketing Officer, Loews Hotels & Resorts.  And, a long-time friend of mine, but you'll have to listen to the show to hear those details!

Join us as we take a journey with Bruce from graduation to cleaning hotel rooms to CMO for major hotel chains.  And, as we explore the current state of the hospitality industry.

Trademarks, Patents and Copyrights, oh my!

Trademarks, Patents and Copyrights, oh my!

July 7, 2020

There are many reasons to protect your brand's trademark. It seems obvious, yet so many businesses find themselves letting their trademark lapse or allowing it to be modified or misused.  This causes market confusion or, worse, allows your competitors to take it over potentially.

Also, if you own a business or are conducting the marketing for that business, and you use graphics or pictures from the internet, then publish them in presentation, social media, etc., you are putting your business in jeopardy.

That's crazy, you say?  Well, you're crazy…if you are using the copyrighted materials, the IP, of another company or person. Why, because you are committing a crime and can be fined thousands of dollars. And, if you were sued, that money comes right from your bottom line and potential could bankrupt your business.

Today at the Café I'm excited to have Sharon Adams, Founder & President of Adams Law Offices, on our show to discuss the importance of protecting your IP and your business.

From Editor to Global PR Leader, a New Twist (or Pitch) on PR and Life-Changing Connections

From Editor to Global PR Leader, a New Twist (or Pitch) on PR and Life-Changing Connections

June 30, 2020

Justin Breen, CEO & Founder of BrEpic Communications, joins me at the Business Growth Cafe to discuss his journey from newspaper editor to global PR leader/storyteller and his approach for building success for brands.  As a newspaper editor receiving countless press releases from PR firms, Justin recognized there was a better way to create click-worthy stories that local, regional national and global media want for their readers.

Launching a new product or service is never straight line to success

Launching a new product or service is never straight line to success

June 25, 2020

Paul Wirth, entrepreneur, EOS Implementor and Founder & Facilitator at CEO Axxess joins me at the Business Growth Cafe to discuss his new venture and the path to identity and bring a new product/service to market.

 

 

Be kind, considerate and empathetic…life lessons of inspiration

Be kind, considerate and empathetic…life lessons of inspiration

June 23, 2020

In today’s show, I wanted to get real and talk about life.  There is so much happening in our world I get concerned that we are losing sight of the important things that make us who we are.   I found inspiration from the author Regina Brett. The night before her 45th birthday after being diagnosed with breast cancer, she wrote down 45 life lessons and eventually turned them into a bestselling book. 

I’ve used some of her life lessons, which I’ve included below along with my own personal thoughts and insights to hopefully motivate and inspire us all to be a little better and cherish what we have, not what we don’t.

I hope you find one or two thoughts in today’s episode that inspires you to want to be inspirational.

Regina’s 45 life lessons.

  1. Life isn’t fair, but it’s still good.
  2. When in doubt, just take the next small step.
  3. Life is too short to waste time hating anyone.
  4. Don’t take yourself so seriously. No one else does.
  5. Pay off your credit cards every month.
  6. You don’t have to win every argument. Agree to disagree.
  7. Cry with someone. It’s more healing than crying alone.
  8. It’s OK to get angry with God. He can take it.
  9. Save for retirement starting with your first paycheck.
  10. When it comes to chocolate, resistance is futile.
  11. Make peace with your past so it won’t screw up the present.
  12. It’s OK to let your children see you cry.
  13. Don’t compare your life to others’. You have no idea what their journey is all about.
  14. If a relationship has to be a secret, you shouldn’t be in it.
  15. Everything can change in the blink of an eye. But don’t worry; God never blinks.
  16. Life is too short for long pity parties. Get busy living, or get busy dying.
  17. You can get through anything if you stay put in today.
  18. A writer writes. If you want to be a writer, write.
  19. It’s never too late to have a happy childhood. But the second one is up to you and no one else.
  20. When it comes to going after what you love in life, don’t take no for an answer.
  21. Burn the candles, use the nice sheets, wear the fancy lingerie. Don’t save it for a special occasion. Today is special.
  22. Overprepare, then go with the flow.
  23. Be eccentric now. Don’t wait for old age to wear purple.
  24. The most important sex organ is the brain.
  25. No one is in charge of your happiness except you.
  26. Frame every so-called disaster with these words: “In five years, will this matter?”
  27. Always choose life.
  28. Forgive everyone everything.
  29. What other people think of you is none of your business.
  30. Time heals almost everything. Give time time.
  31. However good or bad a situation is, it will change.
  32. Your job won’t take care of you when you are sick. Your friends will. Stay in touch.
  33. Believe in miracles.
  34. God loves you because of who God is, not because of anything you did or didn’t do.
  35. Whatever doesn’t kill you really does make you stronger.
  36. Growing old beats the alternative – dying young.
  37. Your children get only one childhood. Make it memorable.
  38. Read the Psalms. They cover every human emotion.
  39. Get outside every day. Miracles are waiting everywhere.
  40. If we all threw our problems in a pile and saw everyone else’s, we’d grab ours back.
  41. Don’t audit life. Show up and make the most of it now.
  42. Get rid of anything that isn’t useful, beautiful or joyful.
  43. All that truly matters in the end is that you loved.
  44. Envy is a waste of time. You already have all you need.
  45. The best is yet to come.

https://www.reginabrett.com/about-regina

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