LeiLani E. Quiray, SPHR, CEO of bethechangeHR and me, your host and fractional CMO Angelo Ponzi, at the Business Growth Cafe this week to explore the many HR topics that can impact your short and long-term business growth.
A discussion based on a book called “Contagious” by Jonah Berger, published in 2013.
A quick summary of the topics covered in the book and what I will talk about:
- Social currency - does it make me look good?
- Triggers - how are you reminded of the product?
- Emotion - strong emotions = sharing
- Public - what is everyone else doing?
- Practical value - is it actually helpful?
- Stories - is my idea/ product a relevant part of a cool story?
Charles Antis, Founder and CEO of Antis Roofing and Waterproofing joined me, your host Angelo Ponzi to discuss Corporate Social Responsibility and what ignites his passion and contributes to his success. Listen in as we set a goal of creating a better world to live in and the role businesses need to play.
In this episode of Business Growth Cafe, we will explore Matt Everitt, CEO of World of Dance,’s journey from CFO for a PR agency, marketing executive, business coach, and entrepreneur that led him to his current position, and the best advice he ever received early on that shaped his business future.
This week in the Cafe, Matt Everitt, CEO of World of Dance, joined us to discuss the ups, downs, and growth strategies for a sustainable business whose primary product is entertainment, building a platform that inspires people to come together and share this common passion.
In this Business Growth Café episode, I explore the reasons and recommendations as to why you should establish a competitive intelligence program. Don’t wait until it’s too late to react to a competitive attack or strategic move. It’s time to be proactive with gathering and analyzing competitive insights.
Lauren Feehrer, Founder and President at LoyaltyCraft Consulting joins me, your host, CMO and Brand Strategist, Angelo Ponzi at the Business Growth Café to discuss the importance of developing these key, strategic tools to help you become more competitive and develop sustainable growth for your business.
At the Café, Jenny Dinnen, President of the market research firm, MacKenzie Corporation joined me to discuss the importance using market research to truly know your customer, define market opportunities and product strategies to create sustainable business growth.
Cary Potter, Chief Valuation Officer of Deal Valuation joined me, Angelo Ponzi at the Business Growth Café, where we discussed the good, bad and ugly truths about selling your business and the steps you can take to prepare yourself for a higher valuation.
Being effective at persuasion requires you to become an active listener regardless of who you are speaking with. In this interview at the Business Growth Café with author, Jeff Tippett, of Unleashing Your Superpower: Why Persuasive Communication Is The Only Force You Will Ever Need, we breakdown the difference between Manipulation and Persuasion in order to move people, as well as discuss tips you can implement for you and your team to become masters of persuasion.