Episodes
Friday May 06, 2022
Friday May 06, 2022
People are in relationships with brands. Where does your brand stand? Customers come to know you by how you behave, not by how you say you behave. Brands are evaluated and understood by their actions, not necessarily by their intentions. Above all, your brand must be meaningful and relevant to your audience. If it doesn’t motivate, persuade, or change behaviors and attitudes then . . . what’s the point? Today for your 5-Minute Break, I'll highlight some prompts to get you thinking about how clear you REALLY are on your branding. Learn more about the power of effective branding at craftmarketingandbranding.com.
Thursday May 05, 2022
5 Minute Break: Tips for Developing a Customer-First Marketing Strategy
Thursday May 05, 2022
Thursday May 05, 2022
Whose responsibility is it to take ownership of a customer-first strategy? Customer experience is key to the success of any company, and ensuring this positive relationship with your brand depends on your ability to truly know your customer, and ultimately deliver on your brand promise. Only when you know the voice of your customer can you truly improve upon your crafted strategy to better serve those who interface with your brand. Today's5-Minute Break centers around how your brand can implement a customer-first mindset and start seeing consumers as people, not just personas. Not sure where to get started with developing a customer-first strategy? Visit www.craftmarketingandbranding.com and learn more!
Tuesday May 03, 2022
5-Minute Break: Managing your Calendar
Tuesday May 03, 2022
Tuesday May 03, 2022
I'm guessing you're like me. Your calendar is jam-packed with meetings. But the one with the most meetings doesn't necessarily win. Listen in for an idea to plan time in your day.
Monday May 02, 2022
5-Minute Break: Tactics
Monday May 02, 2022
Monday May 02, 2022
At the end of all of the planning, you need to execute. What are the right tactics that reach your target customer at the right time, regardless of whether you're building awareness, generating interest, or making the sale?
Sunday May 01, 2022
5-Minute Break: Differentiation
Sunday May 01, 2022
Sunday May 01, 2022
What's your brand's product or service differentiation strategy? Do you even have a point of differentiation?
Saturday Apr 30, 2022
5-Minute Break: Formula for Change
Saturday Apr 30, 2022
Saturday Apr 30, 2022
You want to change. Tried with the status quo. But what resistance do you need to overcome to achieve that change?
Friday Apr 29, 2022
5-Minute Break: Persistence
Friday Apr 29, 2022
Friday Apr 29, 2022
Take a short break from your day - how persistent are you in your marketing activities?
Thursday Apr 28, 2022
5-Minute Break: Relevancy
Thursday Apr 28, 2022
Thursday Apr 28, 2022
Take a short break from your day. How relevant is your brand messaging to your customers?
Wednesday Apr 27, 2022
5-Minute Break: Research
Wednesday Apr 27, 2022
Wednesday Apr 27, 2022
Take a short break from your day! Let's talk about the importance of research.
Tuesday Apr 26, 2022
5-Minute Break: Brand
Tuesday Apr 26, 2022
Tuesday Apr 26, 2022
Take a short break from your day to talk Brand