Business Growth Café
Six reasons why things catch on or become contagious?

Six reasons why things catch on or become contagious?

July 9, 2019

A discussion based on a book called “Contagious” by Jonah Berger, published in 2013.

A quick summary of the topics covered in the book and what I will talk about:

  1. Social currency - does it make me look good?
  2. Triggers - how are you reminded of the product?
  3. Emotion - strong emotions = sharing
  4. Public - what is everyone else doing?
  5. Practical value - is it actually helpful?
  6. Stories - is my idea/ product a relevant part of a cool story?
How Corporate Social Responsibility Can Impact Personal and Business Growth

How Corporate Social Responsibility Can Impact Personal and Business Growth

June 27, 2019

Charles Antis, Founder and CEO of Antis Roofing and Waterproofing joined me, your host Angelo Ponzi to discuss Corporate Social Responsibility and what ignites his passion and contributes to his success. Listen in as we set a goal of creating a better world to live in and the role businesses need to play. 

Part 2: Matt Everitt, CEO of World of Dance,’s Career Journey

Part 2: Matt Everitt, CEO of World of Dance,’s Career Journey

June 18, 2019

In this episode of Business Growth Cafe, we will explore Matt Everitt, CEO of World of Dance,’s journey from CFO for a PR agency, marketing executive, business coach, and entrepreneur that led him to his current position, and the best advice he ever received early on that shaped his business future.

World of Dance: the ups and downs of growing a sustainable entertainment business

World of Dance: the ups and downs of growing a sustainable entertainment business

June 12, 2019

This week in the Cafe, Matt Everitt, CEO of World of Dance, joined us to discuss the ups, downs, and growth strategies for a sustainable business whose primary product is entertainment, building a platform that inspires people to come together and share this common passion.

It’s time to establish your competitive intelligence program

It’s time to establish your competitive intelligence program

June 4, 2019

In this Business Growth Café episode, I explore the reasons and recommendations as to why you should establish a competitive intelligence program.  Don’t wait until it’s too late to react to a competitive attack or strategic move.  It’s time to be proactive with gathering and analyzing competitive insights.

 

Customer Personas and Customer Journey Mapping, are they part of your business strategy?

Customer Personas and Customer Journey Mapping, are they part of your business strategy?

May 30, 2019

Lauren Feehrer, Founder and President at LoyaltyCraft Consulting joins me, your host, CMO and Brand Strategist, Angelo Ponzi at the Business Growth Café to discuss the importance of developing these key, strategic tools to help you become more competitive and develop sustainable growth for your business.

The importance of using market research to define your strategies for business growth.

The importance of using market research to define your strategies for business growth.

May 25, 2019

At the Café, Jenny Dinnen, President of the market research firm, MacKenzie Corporation joined me to discuss the importance using market research to truly know your customer, define market opportunities and product strategies to create sustainable business growth.

Selling your business? Planning to exit? Wondering what your business is worth?

Selling your business? Planning to exit? Wondering what your business is worth?

May 20, 2019

Cary Potter, Chief Valuation Officer of Deal Valuation joined me, Angelo Ponzi at the Business Growth Café, where we discussed the good, bad and ugly truths about selling your business and the steps you can take to prepare yourself for a higher valuation.

We live, and die, based on our ability to persuade. Is this a skill you need to improve?

We live, and die, based on our ability to persuade. Is this a skill you need to improve?

May 9, 2019

Being effective at persuasion requires you to become an active listener regardless of who you are speaking with.  In this interview at the Business Growth Café with author, Jeff Tippett, of Unleashing Your Superpower: Why Persuasive Communication Is The Only Force You Will Ever Need, we breakdown the difference between Manipulation and Persuasion in order to move people, as well as discuss tips you can implement for you and your team to become masters of persuasion.

Passion, determination and rock and roll all played a part in the success of building an apparel brand

Passion, determination and rock and roll all played a part in the success of building an apparel brand

May 2, 2019

Dirtbag Clothing’s CEO, John Alves’ core values have remained the same - work hard to hone your craft and believe in yourself even when others doubt you. In this podcast, we discuss what it means to be Dirtbag and how a decision to get into the clothing and lifestyle business 23 years ago, changed his life’s passion.