Using influencer marketing to drive business growth

When you think about influencer marketing do the big names pop into your mind?  And, of course, so do the big budgets to get on their radar. But, maybe there is an opportunity for small businesses to get on the influencer marketing bandwagon.  Consider Micro-Influencers.

My guest today, Aaron Kozinets, CEO of Influence Hunter, and I explore the world of how businesses can strategically use influencers to help build their business.

Managing Payroll, what a pain in the (Fill in the blank)!

If you own or manage a business and have employees, you know what a pain in the "ass" payroll can be.  It's not just about cutting the paychecks, it's about making sure you're dealing with the taxes, timekeeping, making sure breaks are being taken and everything is being documented.

Today, I have Debbie Biscotti, Senior Product Advisor of Heartland to talk payroll, time tracking, onboarding, Work Opportunity Tax Credits, and much much more.

The 4 P’s of the Marketing Mix, or is it 6? Or, 7? Or, 8?

When we think about marketing, the 4P's come to mind.  Product /Service, Place, Price, and Promotion.  But today, there are many more P's, or possibly even C's, depending on your thinking.  Join me at the Business Growth Cafe to explore, and count the number of P's you might have in your business and how they can impact the growth of your business.

Climate change, renewable energy, sustainable energy, and greenhouse gases…oh my!

Unless you've been hiding under a rock, the conversation on energy conservation and climate change is not new but certainly one you need to participate in. 

My guest and expert on the subject, Marc Brener, Director of Renewable & Energy Efficiency Services of Energy Experts International, Inc., is here with me today to help explore ideas and the facts you need to be thinking about.  This is an important, educational and stimulating conversation. 

Using Public Relations to your Strategic Advantage

The world of public relations has changed and my guest, Amy Levy, Founder and CEO of Amy Levy Public Relations has changed too.  Not only in the way she runs her business but the types of services she provides her clients.  

Listen in as Amy shares her decades of experience from her big agency days in New York to the successful twenty years and counting with her own business.  She shares some wonderful insights on the work she does for her clients and I'm sure you'll walk away with ideas of how they might help drive business for your company.

Are you an active listener?

Be honest with yourself. Have you ever been the person who interrupts or feels the need to take over a conversation? Not really listening and just waiting for the opportunity to grab hold of the conversation and interject what's on your mind?  Is that a conversation?

What is the cost of not being a good listener?  Mistakes at work, family issues, losing friends?

Good, active listening is a soft skill you need to develop, as it's essential in your life's every aspect.

Join me, Angelo Ponzi, at the Business Growth Café this week as we explore the dos and don'ts of being a good listener.

Are you healthy, wealthy, and wise?

You’ve heard the saying…healthy, wealthy, and wise.

Interestingly, so many people I speak to say they understand and it’s "wise" words to live by, but many have just not taken them to heart.  And, in many cases, when they do, it’s a little too late.

Well, today, I have Scott Sage, President of Sage Financial Innovations, to help us think a little differently when it comes to wealth strategies and to ensure you are healthy, wealthy, and wise enough to enjoy whatever end goal you have in mind.

Let’s Talk Brand

Unless you have been hiding under a rock or sitting in your bedroom staring at a wall, you’ve heard the term Brand or Branding.

Now depending on who you’re talking to, what a brand stands for or how you leverage it in your business to differentiate and build a relationship with your customers, well that is the question.

Today on the show I have Bronson Ma, Chief Creative Officer at Bronson Ma Creative to talk about brand and brand building.

The Business of Christmas

Do you love Christmas?  Santa Claus? Presents?  Decorating your house? Tree?  Caroling in the neighborhood…Christmas cookies…my absolute favorite. 

Fun and memorable times…whether you’re thinking of your childhood or those of your children.

Now imagine if you could have Christmas year-round? It sounds like fun! 

Joining me at the Cafe this week is Mike Sterling, President of Dekra-Lite Industries, a commercial Christmas company, to talk about the business of Christmas. 

Using a Ghostwriter to Write your Book

How many of you want to write a book?  How many of you started writing a book or two, but never finished.  I hate to say it, but I fall into the latter category. 

I have spoken to so many people that think about writing a book, get overwhelmed, and it never gets from your head to paper. 

That's where a ghostwriter comes in.

Today I had a great conversation with Laura Gale, Ghostwriter on how a ghostwriter can help get your idea onto the page, the process of publishing and so many other insights.  It's a lesson to get your idea from your head to a published book.

Please join us for a stimulating conversation.