Being effective at persuasion requires you to become an active listener regardless of who you are speaking with. In this interview at the Business Growth Café with author, Jeff Tippett, of Unleashing Your Superpower: Why Persuasive Communication Is The Only Force You Will Ever Need, we breakdown the difference between Manipulation and Persuasion in order to move people, as well as discuss tips you can implement for you and your team to become masters of persuasion.
Passion, determination and rock and roll all played a part in the success of building an apparel brand
Dirtbag Clothing’s CEO, John Alves’ core values have remained the same - work hard to hone your craft and believe in yourself even when others doubt you. In this podcast, we discuss what it means to be Dirtbag and how a decision to get into the clothing and lifestyle business 23 years ago, changed his life’s passion.
CEO and co-founder of Pedego Electric Bikes joined me, Angelo Ponzi, at the Business Growth Café to discuss how he helped transform a lifelong love of bicycles and a dislike of hills and headwinds into the #1 electric bike brand.
The decision to sell or exit your company is not an easy one. If you’re ready or even thinking about it, this is the podcast for you!
JJ Richa, CEO of Business Vision Advisory and me, Angelo Ponzi your host at the Business Growth Café and fractional CMO, discuss how business owners early on in their company’s growth need to focus on building their valuation and the establishing the foundation of planning their exit strategies.
Lessons from the trenches and the ups and downs of being a serial entrepreneur! With Nick Panhwar, CEO of Teamknit
Serial entrepreneur and current CEO of Teamknit, Nick Panhwar, discusses his journey from business concept to funding to growth to the sale of a business, as a well as investing in new business opportunities.
How important is brand building for a nonprofit? With Dawn Reese, CEO, Wooden Floor and Maricela Rios, CEO, Human Options
Marketing is marketing, for both profit and nonprofits alike. So, how important is brand building for a nonprofit? Extremely! Let me ask a question, as a leader of a nonprofit are you segmenting your messages to your various audiences? After all, there is no one-size fits all approach when it comes to messaging. Are your approaches to marketing as effective as you’d like? Generating awareness, interest and donations? Well, listen in as I ask these and many more questions about the business of building a nonprofit in our special, third episode with Maricela Rios, CEO, Human Options and Dawn Reese, CEO, The Wooden Floor at the Business Growth Café.
What are the biggest challenges for nonprofits to not just survive but thrive and grow? With Dawn Reese, CEO, Wooden Floor and Maricela Rios, CEO, Human Options
Do nonprofit’s need to change the way they think and approach the business of running their nonprofit? How important are your boards? And, how do you manage your all volunteer board to keep them focused on your needs? These and many more answers are discussed in this podcast with Dawn Reese, CEO, Wooden Floor and Maricela Rios, CEO, Human Options in our discussion at the Business Growth Café.
Explore trends, obstacles and the ups and downs facing today’s public relations professionals, with Teri Sawyer of T&Co.
Has the role of the public relations professional changed over the recent years? And, if so, what’s driving that change? What does it take these days to get an article placed in your industry’s trade media? Or, to get your client on TV, radio or even a podcast? In some cases, due to the changing landscape of PR and the impact to digital platforms, what used to be a “no no” has now become more common place…Pay for Play! Check out my conversation with Chief Visibility Officer and Founder, Teri Sawyer of T&Co.
Compliance with laws governing employees, talent acquisition, training, employee compensation, screening are just of few of the areas that fall into the HR bucket. Using HR as a strategic resource to grow your business is just as important as your sales and marketing strategies. And, as a small business owner, some of your best practices should include knowing how to properly recruit, retain, and engage millennial employees. Tailoring workforce management strategies (recruitment, engagement and retention) to target millennials is now essential for small business growth.
To build a success-driven culture for your business and your employees you need the tools to measure the impact of each employee’s contribution to the success of your business. And, compensation and performance practices for small, high-growth and mid-size companies is a necessity for today’s workforce. Join me, Angelo Ponzi and Tim Silvera, President of Optimum Comp Advantage at the Business Growth Café to explore the value and benefit of performance-based compensation strategies for both the company and employee.