How important is brand building for a nonprofit? With Dawn Reese, CEO, Wooden Floor and Maricela Rios, CEO, Human Options
Marketing is marketing, for both profit and nonprofits alike. So, how important is brand building for a nonprofit? Extremely! Let me ask a question, as a leader of a nonprofit are you segmenting your messages to your various audiences? After all, there is no one-size fits all approach when it comes to messaging. Are your approaches to marketing as effective as you’d like? Generating awareness, interest and donations? Well, listen in as I ask these and many more questions about the business of building a nonprofit in our special, third episode with Maricela Rios, CEO, Human Options and Dawn Reese, CEO, The Wooden Floor at the Business Growth Café.