Business Growth Café

Six reasons why things catch on or become contagious?

July 9, 2019

A discussion based on a book called “Contagious” by Jonah Berger, published in 2013.

A quick summary of the topics covered in the book and what I will talk about:

  1. Social currency - does it make me look good?
  2. Triggers - how are you reminded of the product?
  3. Emotion - strong emotions = sharing
  4. Public - what is everyone else doing?
  5. Practical value - is it actually helpful?
  6. Stories - is my idea/ product a relevant part of a cool story?