A discussion based on a book called “Contagious” by Jonah Berger, published in 2013.
A quick summary of the topics covered in the book and what I will talk about:
- Social currency - does it make me look good?
- Triggers - how are you reminded of the product?
- Emotion - strong emotions = sharing
- Public - what is everyone else doing?
- Practical value - is it actually helpful?
- Stories - is my idea/ product a relevant part of a cool story?