April 2, 2019
Do nonprofit’s need to change the way they think and approach the business of running their nonprofit? How important are your boards? And, how do you manage your all volunteer board to keep them focused on your needs? These and many more answers are discussed in this podcast with Dawn Reese, CEO, Wooden Floor and Maricela Rios, CEO, Human Options in our discussion at the Business Growth Café.
March 31, 2019
Has the role of the public relations professional changed over the recent years? And, if so, what’s driving that change? What does it take these days to get an article placed in your industry’s trade media? Or, to get your client on TV, radio or even a podcast? In some cases, due to the changing landscape of PR and the impact to digital platforms, what used to be a “no no” has now become more common place…Pay for Play! Check out my conversation with Chief Visibility Officer and Founder, Teri Sawyer of T&Co.
March 23, 2019
Compliance with laws governing employees, talent acquisition, training, employee compensation, screening are just of few of the areas that fall into the HR bucket. Using HR as a strategic resource to grow your business is just as important as your sales and marketing strategies. And, as a small business owner, some of your best practices should include knowing how to properly recruit, retain, and engage millennial employees. Tailoring workforce management strategies (recruitment, engagement and retention) to target millennials is now essential for small business growth.
March 13, 2019
To build a success-driven culture for your business and your employees you need the tools to measure the impact of each employee’s contribution to the success of your business. And, compensation and performance practices for small, high-growth and mid-size companies is a necessity for today’s workforce. Join me, Angelo Ponzi and Tim Silvera, President of Optimum Comp Advantage at the Business Growth Café to explore the value and benefit of performance-based compensation strategies for both the company and employee.
March 7, 2019
You’ve heard it...print is dead! Not so fast buckaroo! Magazine advertising is alive and well in today’s digital world especially when it comes to specific audience segments. When building any strategic communications plan you need to know your audience and how they consume information. President and Publisher Christopher Schulz of Orange Coast Magazine join me at the Café for an in-depth discussion on why print and events are strategic channels of communication in today’s digital world. Don’t miss out, subscribe today at businessgrowthcafe.com or your favorite podcasting platform.
February 28, 2019
Is poor communication costing your brand money? Are you confusing your prospects and even worse, your customers as to what your brand stands for? Does your brand’s story or message focus more on the rational aspects of your brand or do you have a deep emotional connection with your audience? Jayson Duncan, Chief Storyteller at Miller Farm Media joined us to discuss how to take your storytelling to another, more strategic level to ensure your communications are truly communicating!
February 22, 2019
Sales (and marketing of course) are the engine that drive business growth. Rich Cocuzzo, CSL, Founder & President of Sales Velocity Advisors joined me at the Café on Tuesday, February 19th to discuss on unlocking the potential of your sales team by focusing on People, Process and Performance. For insights on determining the right strategy to achieve your goals and overcome the obstacles you might face on the road to success, this conversation is a good place to start.
February 16, 2019
Two of Orange County’s leading non-profit CEOs, Dawn Reese of The Wooden Floor and Maricela Rios-Faust of Human Options joined me at the Café this week to discuss how strategy, financial stability and leadership is essential to the growth and sustainability of a non-profit. You can join us too, download this show on your favorite podcast platform.
February 8, 2019
Hiring the right people for your business is a challenge. Retaining those people becomes even more challenging, especially in today’s employment environment. What is the right mix of employee benefits you offer to attract and retain top talent? In depth discussion with Elena Viera, Vice President, Director of Client Information with Wood Gutmann & Bogart.
January 25, 2019
How effective is your digital strategy? Want answers? David Mistofsky, Director of Strategy at Rhythm Agency joined us in the Café to answers these questions and many more such as: Do you include Facebook, LinkedIn, Twitter, Instagram, Pinterest, YouTube or the other numerous digital channels to deliver your messages in your strategy and how effective are they?